MEET NICOLE, VIP DAY CLIENT
Doubles her monthly revenue while taking three weeks off
Back Story:
An art gallery owner and single mom, Nicole did a 180 during the pandemic and moved to Santa Cruz, CA and opened her art gallery within the same year. In just two years, Nicole was incredibly proud that she had built a strong community (and generated multiple 6-figures), but inside, she also felt that she had plateaued…she knew that she and Rootstock Collective were capable of so much more, but didn’t know what direction to take the business to be more profitable and less overwhelming.
Nicole’s Biggest Obstacle
For the first two years, Nicole worked non-stop in the gallery. Her clients loved her. But every time she would leave the gallery (and trust sales to one of her employees) to be with her young son, sales dropped. She felt caught in a Catch 22 - if she stayed in the gallery and worked more, she earned more, but was exhausted, frustrated with staff and lost out on precious time with her son. If she left the gallery, sales suffered. She wanted to grow, but needed a clear direction to make her business more scalable, while protecting more time for her own creativity and her son.
THE RESULT
Within the first month of working together,
Nicole doubled her sales and brought in $26,000 during her “slow season”!
Made time for her own photography
Created a new revenue stream using material she already had
Created SOP’s, and delegated time-consuming tasks outside of her Genius to her team
Within Two Months, Nicole had a $28,000 month while taking a 3-Week beach vacation with her son!
Within One Year…
Nicole was named Entrepreneur of the Year
She now feels confident, calm and organized
Regularly delegates the work that distracts her and spends more time with her son
Opening a 2nd art gallery in 2024!
Here is what Nicole had to say…
“This was a HUGE revelation for me. I felt like, ‘OKAY, THIS IS ACTUALLY POSSIBLE!’ I can organize myself and my team, and be able to LEAVE FOR 3 WEEKS and NOT WORRY ABOUT THE BUSINESS while INCREASING SALES AT THE SAME TIME.”
“The lack of being overwhelmed with the work stuff is AMAZING. I am A LOT less stressed.” “This has been life-altering!”
FROM KRISTIN
“The best part about getting to work with Nicole was…
Nicole and I have a treasure of a backstory - we met in Mexico, at a speakeasy Sushi spot while she was stuck on a layover and I was on a date (I ditched the guy, and held on to Nicole). To get to go from strangers, to friends, to partners in growing her incredible, community-focused art gallery and protecting more time for the art and people that matter most to her..? The best. Nicole’s wins - more revenue, more rest, only the work she does best, are my mission in action. I’m so proud of and inspired by Nicole and can’t wait to watch her keep growing Rootstock Collective, changing artists’, her community and her son’s life while she does it!”